About The Coach


Meet Brenda Burch

I am a serial entrepreneur and have operated the dba businesses of Dumont & Associates Retail Recruitment Ltd, canadianretail.com, and Social Media is Simple all under the parent company, Bjork Enterprises Ltd. I currently operate Social Media is Simple and provide retail recruitment and talent-sourcing expertise to retailers across Canada.

Social Media is Simple was established in early 2011 to address a growing need for businesses on Vancouver Island to learn and embrace Social Media as it emerged as a powerful method of communication.

My career has involved marketing, advertising, recruitment, and human resources. I was writing blogs as early as 2006 and saw how the value of community and connecting with people on a more social basis could form a compelling basis for doing business. I’m a keen and persistent networker and thoroughly understand the value of solid relationships in business.

I have been the Social media trainer of choice throughout the Cowichan Valley and beyond since the company was established. The majority of our training is one on one or small groups for beginners and monthly we provide public training sessions, often teaching new developments in social media to more experienced pupils.

I primarily use social recruiting methods to assist retailers across Canada in their search for senior management and executive level candidates.

I am proud to serve as a Director of the Duncan Cowichan Chamber of Commerce and, along with Kelly Frazer, founded of the Cowichan Valley Social Media Club. Social Media is Simple works with special rates for non-profits and charitable organizations.

A lover of all things in the Cowichan Valley, a proud Agility Mom to Pembroke Welsh Corgis, Reba and Jolene. I am a rabid gardener, a foodie, a winey, and a traveller. I especially enjoy connecting people to people for both business and pleasure.

– Brenda

2015 Black Tie Finalist