Facebook’s now has a new strong emphasis on the response time a Page should provide for anyone messaging a Page. (this doesn’t have anything to do with Personal Profiles on Facebook).
This week I am conducting a seminar on Blogging – How to do it, When to do it, Why to do it and Where to do it – so I think a fresh blog on a developing story is in order! Of course you know I will include a link to the details of the seminar Here.
Apparently, Facebook received many complaints that many Pages didn’t respond to direct messages from fans, potential fans, visitors, whatever. This didn’t sit well with Facebook (my opinion!) and so they have created a whole series of new features that reward and recognize those that response very quickly, and not really penalize but certainly discourage slow message responses. Let me show you with illustrations – these are all screen shots using Windows 10 amazing Snipping Tool. (it was also available in earlier Windows editions).
As you can see here, under Messaging on your Facebook Page, you need to choose how quickly you think you can respond to Messages to your Page. I think it’s tempting to choose something really aggressive like ‘Typically replies in minutes’, but if you are unable to uphold that standard, Facebook will automatically take the Page back to the ‘Automatically show your average response to to messages’. Choosing the Automatic option – at least initially – will help you to best determine what typically your real response time is. It looks like this on your Facebook Page:
Once you have made your choice about your response time, the Messaging section under Settings disappears. It isn’t evident as yet about how to adjust your response time after your first choice. Best practise for now? Choose the Automatically show your average response time suggested by Facebook. If you don’t see Messaging under your left hand menu under Settings then you haven’t received enough messages to your page for Facebook to advise you of this Feature.
If you are a paid Community Manager which are those folks who work in front of the computer all day (and sometimes all night) to monitor large company Facebook Pages, create content, answer questions, respond to all features, etc. etc. then you have a definite advantage over most folks with smaller businesses who largely manage their Facebook Pages for their businesses with planned content creation and response to notifications coming in through email or screen display. Facebook awards those Pages who can respond within 5 minutes consistently, with an icon or badge that identifies the Page as a fast responder. Here’s what Facebook says about the icon:
An obvious and glaring warning to those who believe response time to messages to your Facebook Page is important…….Please ensure your friends, who may want to contact you quickly, use your personal profile to message you, not your Facebook Page for your business, organization, non-profit, whatever. They may be inadvertently lowering your response rate by messaging the page.
Finally, every time I blog about a new – and sometimes hard to find – feature on Facebook, I get great response, thanks, new e-newsletter sign ups, etc. I literally could do this as a steady diet, but I yearn to blog about other social networks from time to time, new philosophies, new developments, etc. What do you really want to hear from me? Hope to see you at my Blogging seminar on Wednesday, September 23rd!