To many of you in the Cowichan Valley on Vancouver Island in British Columbia, the above logo for my social media consultancy is fairly familiar. Before I knew better, I contracted to have the logo created by an online company for about $300.00 It turned out alright, but I now know it isn’t a best practise. Before getting the logo done, I thought long and hard about what the name of my new social media consultancy should be. I wanted the name to include Social Media because if that’s what you focus on, it’s good for recognition, display, SEO, early identification, etc. Six years ago, it seemed catchy and had alliteration and it was true to my belief that people who were well taught on the mechanics and some of the philosophy of social media would find it fairly straightforward – even simple – to add to their sales and marketing toolbox.
For certain initially, learning the mechanics of creating and managing a Facebook Business Page was fairly straightforward. Twitter had a few more wrinkles like lists and that 140 character requirement and the retweeting and mentioning took some learning, but businesses of all types – particularly in the Cowichan Valley – were tweeting with the best of them and the whole concept of social media started to take hold. Please note, whether Facebook or Twitter or eventually Pinterest and one of the earliest adapters of a social media network – LinkedIn – has FAR, FAR fewer users. In 6 years, the number of visitors per social network have risen dramatically – and that’s an understatement. The last number I could find for Facebook users this week is approaching 1.5 Billion. Yes, billion. Unquestionably Facebook is the largest social network – if you’d like to be informed and astonished further, check out this blog post through DMR by Craig Smith – http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/.The post was written in November 2016.
I think two prevalent drivers to making Social Media marketing more and more challenging – and certainly not simple – is all networks, particularly Facebook, trying to find a way to deliver the right content into their users’ newsfeed, hence the everchanging rules for algorithms. The second driver to making procedures more complicated to follow is the introduction of the ability to enhance your content’s exposure by paying. Almost all social networks offer advertising in several forms whether straightforward ads on the pages of the network or more innovative options like boosting a post on Facebook. The preference for videos is everywhere, the ability to communicate face to face with your customers for a wide variety of reasons, tell stories to your customers or your friends, is available on most networks, and standing out from the crowd – or even getting to the right crowd – is simply no longer simple.
What would you do if you were me? I now own the domain name for ‘CowichanSocialMedia’ and my business (not personal) Instagram account is cowichansocialmedia. Should I change the 6 year name Social Media is Simple http://www.socialmediaissimple.com and all the branding including signage all over my car to Cowichan Social Media? How important is the name of a company? Obviously if you are Coca-Cola or The Hudson’s Bay Company, changing names isn’t an option. But Best Buy buried the Future Shop brand in a New York minute despite operating separately for 15 years without any break in the action, it seems. There are iconic brands much, much larger than a tiny little consultancy on Vancouver Island that, after purchase, changed to a new name or kept the name of the purchaser and carried on. I just don’t want any existing or potential clients to feel that I any longer believe Social Media is Simple. Your thoughts can be recorded in the comments below, on the Social Media is Simple Facebook page – http://www.facebook.com/socialmediaissimple where I will post this blog. I will include a link in the profile of @cowichansocialmedia on Instagram and a link on Social Media is Simple’s Twitter account – @smissimple If Linkedin is your network, I am under Brenda Burch or the Cowichan Valley Business Group. I am grateful for any ideas, suggestions, comments, etc.